Website SEO is the process of making your website more visible and responsive to search engine queries. An effective website with a strong SEO approach will show on the first page of the Google search results. Companies are spending large amounts on their website SEO because of how profitable it can be for your business.
Your website SEO can be the make or break of your business. If you continually allow your competitors to invest serious funds into their SEO campaigns without you doing anything about it then where Google is concerned, your business will start to become irrelevant.
Google is essentially a website analyser, it analyses your content and displays it depending on its level of relevance to a specific search phrase. Basically, if your showing Google that this is your relevant niche or industry than it will not show your website in those search results. Think about how quickly Google determines your search results, almost immediately after typing your search query it has results ready to show you. This is how long you have to show Google that this is the search phrase that relates to your business.
Your website SEO is ranked on a number of key factors, search engine optimisation is often broken down into these main categories; on-page SEO, off-page SEO and Domain Authority. These 3 components are the back bone to your website SEO success.
On-page SEO is the process of optimising your websites content to include your desired keywords. For example, including your desired keyword in page titles, sub-headings and your content. When people refer to on-page SEO it relates only to the content on your website.
Off-page SEO on the other hand is a little harder and significantly more time consuming. In fact off-page SEO requires about 80% more work than on-page SEO. Off-page SEO is the process of optimising your website with external domains such as business directory listings.
Your website SEO is significantly important in this day and age, everything is going digital. People are investing less on advertising in newspapers, billboards or other conventional advertising methods and investing strongly into their digital appearance.